How Short, Regular Insights Drive Strategy, Planning and Growth
Yesterday I sat through a brilliant talk at the LMA conference in New Orleans. It was a panel discussion involving Kim Perret (Chief...
Contributors
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Chief Marketing and Business Development Officer
Legal Marketing Association Archive
The LMA Conference - "How to Win New Business With an Expert-Centric Approach to Legal Marketing"
Legal marketing is still very young at heart, because up until the 1970s, it was more or less illegal to advertise or market to potential...
How to build a winning marketing campaign with Hogan Lovells
During a morning session Jennifer Brooks and Brook Haughey of Hogan Lovells reviewed how they approach a marketing campaign with a...
The Best Ways to Bring in New Business at Law Firms
The room upstairs in the Hyatt Regency, New Orleans is packed to the rafters with no seats left so I am sat on the ground listening to
The 'S' word - sales in professional services
Today is day two of the LMA here in Vegas and I attended a great panel with:
- Sheila Ardalan COO Summit Law Group
- Jonathan Mattson...
How to get your lawyers to raise their profile and engage in BD activities with Hogan Lovells Fusion
The team at Hogan Lovells have created a structured programme to ensure that any lawyer within the firm can opt into a marketing &...
Getting Lawyers to "do" Business Development
I'm sat as I type in the Aria hotel in Las Vegas listening to a fascinating session run by Koree Khongphand-Buckman, Timothy Aragon and...
Top tips for digital transformation in law firms by Kalev Peekna and Dan Tines
of One North provides a great insight (slides below) into why digital transformation projects typically fail and how they...
MarTec and Content Marketing to get More Budget - Nancy Furman Paul (Bloomberg Law)
Delighted to learn from Nancy Furman Paul's keynote that the US Legal Market is due to spend heavier on marketing tech and content...
B2B Selling Online Starts with Listening
Providing insight to your clients is a key part of any online sales or 'social selling' tactic. As Malin Liden (SAP Social Selling Global...
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