The LMA Conference - "How to Win New Business With an Expert-Centric Approach to Legal Marketing"
Legal marketing is still very young at heart, because up until the 1970s, it was more or less illegal to advertise or market to potential...
Contributors
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Chief Marketing and Business Development Officer
Legal Marketing Association Archive
How Short, Regular Insights Drive Strategy, Planning and Growth
Yesterday I sat through a brilliant talk at the LMA conference in New Orleans. It was a panel discussion involving Kim Perret (Chief...
How to build a winning marketing campaign with Hogan Lovells
During a morning session Jennifer Brooks and Brook Haughey of Hogan Lovells reviewed how they approach a marketing campaign with a...
The Best Ways to Bring in New Business at Law Firms
The room upstairs in the Hyatt Regency, New Orleans is packed to the rafters with no seats left so I am sat on the ground listening to
The 'S' word - sales in professional services
Today is day two of the LMA here in Vegas and I attended a great panel with:
- Sheila Ardalan COO Summit Law Group
- Jonathan Mattson...
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