Today is day two of the LMA here in Vegas and I attended a great panel with:  Sheila Ardalan COO Summit Law GroupJonathan Mattson...

The team at Hogan Lovells have created a structured programme to ensure that any lawyer within the firm can opt into a marketing &...

I'm sat as I type in the Aria hotel in Las Vegas listening to a fascinating session run by Koree Khongphand-Buckman, Timothy Aragon and...

Kalev  of One North provides a great insight (slides below) into why digital transformation projects typically fail and how they should...

Delighted to learn from Nancy Furman Paul's keynote that the US Legal Market is due to spend heavier on marketing tech and content...

Providing insight to your clients is a key part of any online sales or 'social selling' tactic. As Malin Liden (SAP Social Selling Global...

Marketers seem to comprise of two types of people at present: those blissfully unaware of GDPR, and those in the know. So for the former...

When it comes to buying decisions, word of mouth is massively powerful and this is becoming increasingly clear to me as times goes by....

The importance for Salespeople to be perceived as an expert in their field is made powerfully by the statistic below. If 92% of B2B...