Yesterday I sat through a brilliant talk at the LMA conference in New Orleans. It was a panel discussion involving Kim Perret (Chief...

Legal marketing is still very young at heart, because up until the 1970s, it was more or less illegal to advertise or market to potential...

Kalev  of One North provides a great insight (slides below) into why digital transformation projects typically fail and how they should...

Providing insight to your clients is a key part of any online sales or 'social selling' tactic. As Malin Liden (SAP Social Selling Global...

Marketers seem to comprise of two types of people at present: those blissfully unaware of GDPR, and those in the know. So for the former...

When it comes to buying decisions, word of mouth is massively powerful and this is becoming increasingly clear to me as times goes by....

The importance for Salespeople to be perceived as an expert in their field is made powerfully by the statistic below. If 92% of B2B...