4/10/2018 5:56:19 PM How to build a winning marketing campaign with Hogan Lovells By Passle During a morning session Jennifer Brooks and Brook Haughey of Hogan Lovells reviewed how they approach a marketing campaign with a...
3/29/2017 12:00:00 AM The 'S' word - sales in professional services By James Barclay Today is day two of the LMA here in Vegas and I attended a great panel with: Sheila Ardalan COO Summit Law GroupJonathan Mattson...
3/28/2017 7:54:47 PM Top tips for digital transformation in law firms by Kalev Peekna and Dan Tines By Passle Kalev of One North provides a great insight (slides below) into why digital transformation projects typically fail and how they should...
3/17/2017 11:04:19 AM Where Content Marketing ends and Social Selling begins By Adam Elgar The importance for Salespeople to be perceived as an expert in their field is made powerfully by the statistic below. If 92% of B2B...